It’s very important to establish a dialogue and built relationships with consumers. The disciples in marketing communications include: Media advertising, sales promotion, events and experiences, public relations, direct marketing, persuade selling. Nikita is an Icelandic clothing brand, founded by its head designer Heida Birgisdottir in a tiny street wear store in Reykjavik 10 years ago. Now they have stores world wide. Nikita marketing communication mix:
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Nikita Chikita Camp – you can take a part in the girls snowboarding camp in the snow sport canter in Cardona.
Wanna win a trip to iceland – you must unload of Picture of yourself wearing NINITA outwear to facebook wall and win a trip to Iceland.
Nikita girls – Good Snowboard riders from different countries: Maude Richon, Christel Thoresen, Anna Hellman, Natasza Zurek are sponsored by NIKITA clothing
WWW. Nikitaclothing. Com - offer opportunity to buy clothes in online shop.
Nikita take a part in European Snowboarding Championships and built its brand image thought sponsoring events and riders.
Twitter, Facebook, Youtube account.
Nikita has developed effective communications and has identified her target audience- girls who ride with skate and snow. The company have a great customer relation because they know customer habits. Nikita perfectly know what to say, how to say it and who should say it. The marketing communications which use Nikita : personal selling, direct marketing, events and experiences. Nikita gives acceptance to individuality. It's brought personality, freedom, vision, a voice, logic and power. Company is successful and use right marketing communications.